Next Generation Branding, Licensing & Marketing
NxtGen Brand Marketing is a full-service agency that takes a comprehensive approach to brand building, using new, innovative and traditional methods. NxtGen has proven success in brand strategy, production & placement, brand management, strategic planning, product development, research, design, product mix & retail, making it possible to offer its clients the right combination of skill sets. The foundation is solid with a clear understanding of consumer product industries, business models, trends, and product development.
As a global brand agency, we work closely with clients to unlock brand equity and create many of the world’s most recognizable products and services. Helping leading brands, celebrities, and media properties, manufacturers and retailers innovatively find ways to strengthen their connection with the most important stakeholder – the consumer. Extending brands through the licensing model is an integral part of the marketing mix and is a valuable tool that can help to build brands in the long-term.
NxtGen takes pride being at the forefront and having its finger on the pulse of the ever fast-moving technology marketplace, seeking tools that benefit our clients to cultivate profitability and enhances our operations efficiency. We smartly build brands through innovation and work with our clients from original conception through retail distribution including strategy, an online presence, reputation building, licensing, marketing, promotions and brand acquisitions.
“Started working with Debi when she blew-up the Power Rangers’ license at Saban and put that brand on the map! She was responsible for making that brand happen and its’ success. If you’re looking for an expert in the field of licensing, Debi’s your gal! Knowledgeable, knows everyone and can make your brand explode!”
– Linda Castillon, SVP Licensing, Card.Com
“Debi is an “up front” producer in the licensing business. She has years of experience and subsequently knows everyone. She can be trusted. ”
– Jim Sachs, Partner, Harris-Sachs, LLC
“To get right to the point, Debi’s focus on partnership and the “win-win” outcome for all parties makes doing business together an absolute pleasure.”
– Maggie Matthews, SVP Licensing at USAOPOLY
“I’ve known and worked with Debi for years. She always has a “can do” attitude, she’s great to work with, as well as fun…and she knows how to make deals happen.”
– Laurie Schacht, CEO/Toy Insider, Blogger Bash, Sweet Suite, Adventure Pub
“As a video game publisher, I have had the pleasure of working with Debi on a major licensing agreement. Debi is not only a true professional; she is thoughtful, fair and absolutely knows how to create and manage a successful licensing program.”
– Susan Kain, CEO at Storm City Entertainment
“I’ve worked with Debi on many projects over the years and always found her to be the ultimate professional. She is knowledgeable in every aspect of the business. I highly recommend Debi & Nxtgen.”
– Richard Glassman Product Development and Marketing Consultant
Our team has years of expertise in acquisitions and representation for both Domestic and international licensing programs. We assist manufacturers and retailers across all categories and tiers in partnering with exciting brands consumers love and trust. Our process is to create a strategic customized plan for each of our clients, to arrive at a shared vision for the licensing program before prospecting begins. Retail development, Global trade show attendance, Contract administration, trademark protection, counsel and compliance.
Product Development & Design
Brand extensions are ALL about the details. Brand-aligned, seamless extensions – whether product or service-based – require thoughtful planning and meticulous execution. Our development is laser-focused on reviewing all product, service, packaging and marketing submissions to ensure that everything submitted is well-crafted, well-designed, and reflects the voice and personality of the brand.
The key to a licensing program’s success comes after the all contracts have been signed. From royalty and contract administration, to routing approvals, style guide development and organizing licensee summits, we provide all the necessary solutions to keep your licensing programs and partnerships growing. Financial management including royalty management, compliance, quarterly reports and payment.
International franchising is a strategic way to reduce dependence on domestic demand and grow new, future revenue and profit centers worldwide. Extending a brand globally through franchising involves a low risk, requires minimal investment and offers a huge upside potential for scaling capabilities.
Brand identity is made up of what your brand says, what your values are, how you communicate your concepts, and the emotions you want your consumers to feel when they interact with your business. Essentially, your brand identity is the personality of your business and a promise to your consumers.
With millions, if not billions, of businesses trying to make a name for themselves, having a strong brand has become crucial for businesses to differentiate themselves from their competitors.
Clients, Projects & Affiliations
NxtGen has expertise with Consumer Product and Entertainment Brands seeking representation in brand building, including Studios, Publishers, Gaming, Production Companies, Artists or to acquire brands for their products & more! Most of our experience spans from mid-to-large Brands, working with us on retainer or commission basis, tapping into the domestic and/or global markets.