Next Generation Branding, Licensing & Marketing

 

About NXT GEN Brand Marketing

Nxt Gen Brand Marketing, LLC. is an enterprising, global consumer products agency, headquartered in Henderson, Nevada representing innovative, proprietary, and licensed brands including entertainment, media, interactive, corporate, art and lifestyle properties.

With years of combined experience, Nxt Gen has proven success in helping companies with leading brands, manufacturers and retailers to creatively find innovative ways to improve and strengthen their relationship with the consumer; unlocking the full potential of their brands to extend the value while generating substantial revenue.

We also offer brand licensing consulting and advisory services to identify opportunities or institute best practices in developing or managing licensing & merchandising programs.

“Started working with Debi when she blew-up the Power Rangers’ license at Saban and put that brand on the map! She was responsible for making that brand happen and its’ success. If you’re looking for an expert in the field of licensing, Debi’s your gal! Knowledgeable, knows everyone and can make your brand explode!”

– Linda Castillon, SVP Licensing, Card.Com

“Debi is an “up front” producer in the licensing business. She has years of experience and subsequently knows everyone. She can be trusted. ”

– Jim Sachs, Partner, Harris-Sachs, LLC

“To get right to the point, Debi’s focus on partnership and the “win-win” outcome for all parties makes doing business together an absolute pleasure.”

– Maggie Matthews, SVP Licensing at USAOPOLY

“I’ve known and worked with Debi for years. She always has a “can do” attitude, she’s great to work with, as well as fun…and she knows how to make deals happen.”

– Laurie Schacht, CEO/Toy Insider, Blogger Bash, Sweet Suite, Adventure Pub

“As a video game publisher, I have had the pleasure of working with Debi on a major licensing agreement. Debi is not only a true professional; she is thoughtful, fair and absolutely knows how to create and manage a successful licensing program.”

– Susan Kain, CEO at Storm City Entertainment

“I’ve worked with Debi on many projects over the years and always found her to be the ultimate professional. She is knowledgeable in every aspect of the business. I highly recommend Debi & Nxtgen.”

– Richard Glassman Product Development and Marketing Consultant

Our Services

Licensing

 
Our team has years of expertise in acquisitions and representation for both Domestic and international licensing programs. We assist manufacturers and retailers across all categories and tiers in partnering with exciting brands consumers love and trust. Our process is to create a strategic customized plan for each of our clients, to arrive at a shared vision for the licensing program before prospecting begins. Retail development, Global trade show attendance, Contract administration, trademark protection, counsel and compliance.

Product Development & Design

 
Brand extensions are ALL about the details. Brand-aligned, seamless extensions – whether product or service-based – require thoughtful planning and meticulous execution. Our development is laser-focused on reviewing all product, service, packaging and marketing submissions to ensure that everything submitted is well-crafted, well-designed, and reflects the voice and personality of the brand.

Brand Management

 
The key to a licensing program’s success comes after the all contracts have been signed. From royalty and contract administration, to routing approvals, style guide development and organizing licensee summits, we provide all the necessary solutions to keep your licensing programs and partnerships growing. Financial management including royalty management, compliance, quarterly reports and payment.

International

 
International franchising is a strategic way to reduce dependence on domestic demand and grow new, future revenue and profit centers worldwide. Extending a brand globally through franchising involves a low risk, requires minimal investment and offers a huge upside potential for scaling capabilities.

Brand Identity

 
Brand identity is made up of what your brand says, what your values are, how you communicate your concepts, and the emotions you want your consumers to feel when they interact with your business. Essentially, your brand identity is the personality of your business and a promise to your consumers.

With millions, if not billions, of businesses trying to make a name for themselves, having a strong brand has become crucial for businesses to differentiate themselves from their competitors.

Clients, Projects & Affiliations

Nxt Gen has expertise with Consumer Product and Entertainment Brands seeking representation in brand building, including Studios, Publishers, Gaming, Production Companies, Artists or to acquire brands for their products & more! Most of our experience spans from mid-to-large Brands, working with us on retainer or commission basis, tapping into the domestic and/or global markets.

Contact

Debi Rosenfeld, CEO

debi@nxtgenbrand.com

 

Nxt Gen Brand Marketing, LLC.
170 Green Valley Pky. Suite 300
Henderson, NV 89012